OK, I love coffee - really, really, love it - so when I went to visit a friend in Portland, Oregon last week I was definitely looking forward to some famous Oregon Java. Portland is also a city of beautiful landscapes, stunning rose gardens, fabulous restaurants and great shopping (no sales tax), but I knew to expect some delicious morning brew. My friend Laura, a Portlander for the last 10+ years, took me to her favorite neighborhood coffee shop, EXTRACTO, for my morning jolt. I innocently ordered the 16oz. cappuccino and stood back in awe as the barista created for me this masterpiece of drinkable art. If I wasn’t so in need of the caffeine, I would have just stared at it for hours.

When I got back to work, I showed everyone my picture of the most beautiful coffee in the world and went on and on about my amazing find. The next day when I arrived at work our CEO, Jason Kates who was one of the many forced to listen to my latte rant, gave me his  Aug. 14 Wall Street Journal with a front page article circled “Latte Art Heats Up In Home Kitchens.” I couldn’t believe it - my beautiful Portland coffeehouse barista art was on page one of  the WSJ and to top it off the article talks about buying kits and DVDs to learn how to do it yourself and then goes on to say that an engineer, after seeing how hard it was to do by hand, built a programmable computer printer that produces a digital stamp of designs and logos of corporations on any latte.

Now I’m a big fan of addressable advertising and its many forms but I’m not sure that I’m ready for my morning latte foam to be advertising to me - that just may be a little too addressable for this caffeine addict.

Laura L.

Check out the July/August edition of the RMS Networks newsletter, ReVue.

Every month we pack it with the latest RMS, rVue, Industry News, Press Releases, Upcoming Events and more.

Sign up Today at www.rmsnetworks.com

NEO ADVERTISING PARTNERS WITH RMS NETWORKS, ACCELERATES GLOBAL EXPANSION
Digital Out-of-Home Giant Selects RMS Networks’ Addressable Advertising Technology, Other Services for Existing Networks and Future Expansions into North America.

Fort Lauderdale, FL (August 19, 2008) Swiss Neo Advertising, the leading provider and operator of Digital Out-of-Home Networks, announced today that they have chosen RMS Networks’ as the company’s U.S. affiliate.  Neo Advertising plans to immediately begin utilizing rVue, RMS’ addressable advertising technology, in their existing Canadian locations, as well as future outlets located in Europe and North America.

One of Europe’s fastest growing Digital Out-of-Home groups, Neo Advertising currently operates over 50,000 screens in premier locations in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy. Positioning the company for continued growth, they investigated the market’s best-in-class technology solutions and industry leaders for its next strategic relationship. Neo selected RMS Networks for its reputation, full-service capabilities and proprietary rVue technology as it eyes expansion into the United States.

“To maintain our highest standards of quality and ROI through our growth, we only choose partners who have already achieved success and respect in the competitive Out-Of-Home market,” said Benjamin Mathieu, CEO North America for Neo Advertising. “RMS Networks and their rVue technology is a perfect fit for this objective.”

Unlike other technology choices reviewed, RMS Networks’ rVue application enables outlets and advertising agencies to pull in additional advertising revenue immediately. It is a stand-alone application that can manage networks independently with drag and drop ease, or integrate with most other existing digital signage software, if desired.

“Neo Advertising has grown into one of Europe and Canada’s largest and most well-respected providers of digital signage. The industry is poised for record adoption over the next few years, and Neo is in an ideal position to capitalize on the wave,” notes Jason Kates, Founder, President and CEO of RMS Networks. “RMS is proud to work with Neo as they continue their impressive growth.”

About Neo Advertising: Neo Advertising is a global provider and operator of Digital Out Of Home networks and a leader in this industry. Neo Advertising operates 50,000 advertising screens; partners with tier-1 institutions as well as most prestigious real estate owners. Neo Advertising operates in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy. www.NeoAdvertising.com

About RMS: RMS is the leading internet based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ proprietary addressable advertising technology, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, FL., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com.

Lehman Brothers 2008 Internet Data Forecast has video ads as the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and double to more than $2.4 billion over the next two years.

Anmuth also thinks that total advertising spending in the U.S. will rocket
from $26.1 billion this year to

$45.5 billion in 2012 (consequently increasing total advertising spending
from 8.8 percent to 13.7 percent).

He’s not alone, Cory Treffiletti, who’s post you can catch on MediaPost,
also states that video is the single shining star of the internet’s networks
and exchanges and that the demand for video is far outpacing actual inventory.

Sounds like more great news for Addressable Digital Advertising and RMS Networks.

W. Elmore

Eric Sass’ Media Post article on the growing power and popularity of digital signage, its technical advances and the truths that people must face when going into public places is a touchy one. For many readers all of this technology is great but for others (the over paranoid) there are too many “what ifs” and “no way that’s legal” concerns. Either way it’s a good article and I don’t mind posting it up so more of you can read it. I just wish it had a different headline. Minority Report Experience In 5-10 Years.

W. Elmore

Last Wednesday’s Broward Alliance Creative Economy & Film Commission Summit with keynote speaker Jason Kates was a great success. Here are a few pics of Kates giving a brief and warm introduction to all the attendees (standing room only) and then answering the onslaught of digital media questions they had for him.

RMS Networks To Host Broward Alliance Creative Economy And Film Commission Summit

Fort Lauderdale, FL (July 21, 2008) RMS Networks announced today that digital marketing industry leader Jason Kates was selected as the keynote speaker for the Broward Alliance Creative Economy and Film Commission Summit being held Wednesday, July 23 2008 at 4:00pm.

The Broward Alliance’s dedication to building a stronger and more diverse economy takes great insight and perseverance, as does adapting to a changing market and understanding today’s digital media. These are few of the topics RMS Networks President and CEO Kates will open for discussion.

Kates and RMS’ success are proof that one must understand the advantages of digital and emerging medias in order to stay competitive in the creative marketplace. Over the past 13 years RMS’ technology and production departments have been delivering custom created content to thousands of retail stores. Today, Kates and his team are focusing on rVue, a scalable free-to-download application that is rapidly gaining acceptance by advertising agencies and outlets as their technology of choice for the out-of-home industry.

About The Broward Alliance:
The Broward Alliance’s mission is to lead Broward County in building a stronger and more diverse economy by stimulating the creation of new jobs and capital investment while facilitating the growth and retention of businesses in Broward County. Services offered by The Broward Alliance include assistance with business relocation or expansion and site selection; incentive programs and information; market research; small, minority- and women-owned business assistance; film permitting, government liaison and community resource referrals for film and television; and serving as a liaison for workforce development between educational institutions and the business community. To learn more, please visit www.browardalliance.org or call 954-524-3113.

About RMS Networks:
RMS is the leading internet based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ proprietary ad and content serving technology, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com and www.rVue.com.

Give them all the information they want. It’s a pretty simple concept and Apple nailed it with their 30 minute iPhone 3G instructional video featured on Apple.com. Want to get fancy and call it a 30 minute product video marketing piece go right ahead. I’ll get crazy and call it a super long brand building advertisement designed with an educational twist. Apple’s smart ! They know that the majority of the people that are going to buy the new 3G iPhone don’t want some tech guy to take them through all the features while someone is looking over their shoulder. They want to learn how to use it on their own or be able to get in-depth/easy to follow details at anytime, so that means its got to be online. Yankee Group senior analyst Josh Martin summed it up by saying, “Anytime you have advanced technology it’s important to help consumers understand how to use it and the benefits you get from it.”

Product video marketing, instructional video, demo or ad? However you define it Apple did a great job on the video, now I just have to see how one of those phones works in real life !

W. Elmore

Interesting article on eMarketer. Online TV, Automakers and Buyers.

Shows some interesting stats on rising fuel prices, TV viewers switching online and how the combination could lead to Detroit finding the car buyers they so desperately need right now.

W. Elmore

Great article over on MediaPost today by Cory Treffiletti, The Great Digital Outdoors. He talks about a lot of topics that RMS Networks and rVue are tackling.

Digital out-of-home/digital signage/digital outdoors, it’s all growing at a significant rate but what’s amazing is Advertisers, Agencies, and Operators are demanding it to be truly digital. They all want to be able to touch and control every aspect of this medium that’s in a way reinventing itself. Read: Charter Digital Media Upgrades Digital Networks with rVue, RMS’ Ad and Content Serving Technology

Thanks to years of experience, RMS and our revolutionary ad and content serving technology rVue, we’re leading the way for everyone.

W. Elmore